"Marketing Guy," as he is known in golf circles, Francis knows what makes golfers tick.   He has a true knack for understanding how a golf course should be marketed to the public, and he teams with the architects and owners to ensure the vision contemplated for the whole development is coherent, cohesive and effective.  

Francis understands that the golf experience encompasses more than the time spent on the golf course, and the whole process needs to excite the golfer - from the time they first see a facility in a magazine, through the time they reminisce about the experience with friends a year later.